kraftonpublisher PUBG: BattlegroundsHe decided to turn the PUBG brand into a brand. sherry In fact, as stated in a press release where the company’s CEO, Changhan Kim, announced that he wants to continue investing in PUBG and market expansion. Krafton also actively uses the services offered by generative artificial intelligence, which is considered revolutionary by the management.
Essentially, the long-term plan is to expand the PUBG franchise globally and create a true ecosystem around it by “franchising the Battleground IP to achieve unrivaled competitiveness.” Going into more detail, Krafton plans to implement a long-term branding strategy, including expanding its product line based on Battleground’s intellectual property by increasing projects in development through internal and external studios. This means some PUBG-related spinoffs.
Kim is excited about the possible applications of artificial intelligence and wants Krafton to use it more actively in development, increasing production efficiency.
For those who don’t know, PUBG is among the most profitable games in the world, whose development has continued unabated since its release on PC on December 20, 2017. This is the intellectual property that cleared battle royales before Fortnite. There are countless platforms seeing PUBG Battlegrounds transform: PC, Android, iOS, Xbox One, PlayStation 4, Stadia, Xbox Series S, Xbox Series